| Marketing and Search Engine Optimization: Get the Word Out About Your E-Commerce Site! |
| No one just walks right in front of a merchant site like they would a bricks and mortar store in a shopping center. You're going to have to get your name out there and help people find your site. That requires a bit of patience and constant work and tweaking! It's what we call search engine optimization. |
Oxatis provides powerful marketing and search engine optimization tools that will allow you to optimize your visibility on the Web! Some of these tools are part of the Oxatis E-Commerce platform, while other come from partnerships we've developed with global industry leaders like Google, Kelkoo, etc.
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| Oxatis Marketing and Search Engine Optimization Functionalities, In Short: |
SiteMaps TechnologyFunctionality available with all 3 plans
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Without a Sitemap, search engines have to try to find the pages contained in your site on their own. This can prove to be an incomplete process. Sitemaps technology allows you to provide search engines with a file that lists all of the pages and all of the pertinent information contained in those pages. This will ensure the more exhaustive indexing of your site, on the condition that you're providing a high quality Sitemap.
We've also developed a tool that automatically updates your Sitemap files. |
URL RewritingFunctionality available with Commerce Expert
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URL Rewriting is a technique that consists in redefining page addresses (often called URLs) to make them more understandable and more relevant for search engines.
By rewriting your URL, this address is able to describe the contents of the page. |
Product Export to Price Comparison ServicesFunctionality available with Commerce Pro and Commerce Expert
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| Oxatis allows you to easily export your product catalog to price comparison services. All you have to do is simply choose the required export format for your catalog to send your products to different price comparison services like Kelkoo, Shopping.com, ShopZilla, etc. This export interface is simple, free of cost and very efficient. |
Natural Search Engine OptimizationFunctionality available with all three plans
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Every e-merchant's dream: That their E-Commerce site appears at the top of the list on the first page of Google results for a relevant keyword. Don't be too demanding or impatient! Oxatis offers you a platform that is optimized for natural SEO. It's up to you to work on your content and update your site on a regular basis if you want to see results!
For each element in your site (component, WebBlock, item file, image…), use the META Title, descriptions and keywords tags as the first step in optimizing your site for search engines. You're really going to see your site evolve and climb in search engine results by combining all of the different possibilities we provide, such as natural SEO, URL rewriting, Sitemaps file generation, and even Pay Per Click advertising with Google AdWords. |
Google AdWordsFunctionality available with all 3 plans
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| AdWords campaigns are an efficient way to quickly generate qualified prospects or sales and manage your return on investment in real time. Google AdWords is a good solution for bringing in customers while waiting for your natural search engine optimization to kick in. |
To go into more depth, consider personal E-Commerce coaching!  |
Need more information? Ask to be contacted by an Oxatis E-Commerce expert.
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